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One sheet vintage advertising poster for Aeroflot, the national airline of the Soviet Union, dating to approximately 1968. It was designed by the notable Soviet graphic artist Victor Asseriants (also spelled Viktor Aseryanets). The poster is part of a 1960s series titled "Via Moscow," created to promote the Soviet Union's capital as a major international aviation hub connecting Europe with other parts of the world. Design Elements The artwork utilizes a stylized, modernist aesthetic common in mid-century Soviet design:Iconic Landmarks: It features overlapping silhouettes of world-famous architecture, including the Eiffel Tower (Paris), the Moscow Kremlin's Spasskaya Tower, and the colorful onion domes of Saint Basil's Cathedral.Aviation Symbols: The bottom left features the classic Aeroflot logo—a winged hammer and sickle—representing Soviet state control and pride in their civil aviation. Multilingual Appeal: The text "EUROPE VIA MOSCOW" is in English, indicating it was intended for international markets to attract Western travelers and earn foreign currency for the USSR. |
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